Kikkoman

Creative Manager: Ida fridh
Responsible for the content strategi.
Pitch, project leading, campaign result

Background
Kikkoman wanted to reach out with the campaign - The natural seasoning. Today, Kikkoman is the world market leader in soy sauce and is appreciated for its quality in more than 100 countries worldwide. Kikkoman's soy has a unique ability to highlight the raw materials' own flavors

Challenge
The number of competitors is increasing - Kikkoman vs competitors / EMW. Food online is increasing sharply, which makes it more important than ever to start taking a position in the "digital shopping basket" and secure its presence in the digital grocery stores, as as many as 55% make a repurchase of their previous shopping cart

Evaluation basis
Inspire with good cooking
The desire for digital purchases and placement in the digital shopping cart
Reach a new and younger audience

Results
Nice 360 solution that went from inspiration to action!
Power measurement * shows benchmark on knowledge, consideration and preference - 3.8% in conversion to shopping cart at Matspar
Filip Poon - just the right profile! Demographically, we reached younger audiences