I believe in fostering a positive and inclusive work culture where creativity and idea exchange thrive. My strength lies in inspiring and engaging team members while driving performance and achieving set goals. My passion for leadership and building strong creative teams is evident in my dedication.
A significant part of my work today revolves around inspiring and motivating my creative team to take risks and strive for even more. I also strive to simplify and streamline our operations for continued growth. Creating an inspiring work environment where creative ideas flourish is a crucial aspect of my role.
With over 20 years of experience in marketing, media, advertising, creative direction, partnerships, strategic planning, brand building, and ideation, I bring a wealth of expertise to the table. I am a team player and a collaborative partner at all stages of creative development, from strategy and conceptualization to implementation and pre- and post-production.
I have had the privilege of working with prestigious clients, including L'Oréal, Biotherm, Amex, Sas, Eucerin, Nivea, Oreo, Netflix, Procter & Gamble, Unilever, Orkla, Mondelez, Renault, and Gsk, among others. This extensive client portfolio has provided me with a deep understanding of various industries and the ability to deliver customized solutions that meet their unique needs.
Key highlights of my career include:
• Leadership: Demonstrating a proven track record of effectively leading and motivating creative teams, fostering a collaborative environment, and driving exceptional outcomes.
• Dynamic Presentations: Proficient in engaging large audiences through impactful presentations and speaking engagements, effectively communicating key messages and generating enthusiasm.
• Creative Direction and Strategy: Leveraging my background in creative direction and consultancy, I offer valuable insights into strategic planning, branding, and fostering innovative and strategic creative thinking.
If you like to see more of my work please email me at ida@idafridh.com
Experience
2022 – Aller Media
Head of Creative Studio
2019 – Schibsted
Schibsted Brand Studio Brand Studio
2014-2019 – Bonnier
Bonnier News Brand Studio – Wasp
Bonnier Magazines & Brands – Creative Studio
2011 – 2014 Walt Disney
Home Entertainment, Disney Channel and
Disney Media Distribution
2010 – Mind Apps
Mindfulness App
2010 – 2011 NKEL
The Body Shop
2006 – 2010 Gudrun Sjödén
In-house Agency
2004 – 2006 Plaza Publishing
Plaza Magazine
Tidningen Gourmet
2001 – 2004
Parental leave / freelance
1998 – 2001 Kingston
A Design Agency with clients in the fields of music and media.
1994 – 1998 IDG
CAP&Design
Mac World
Education
1993 – 1994
Berghs School of Communication
1989 – 1992
Vägga Gymnasium
(Karlshamn)